Page 48 - The Guide To Malaysia 9th Edition

44 CULTURE, ARTS & HERITAGE
NATIONAL CULTURE AND ARTS DEPARTMENT Jabatan Kebudayaan dan Kesenian Negara Kementerian Pelancongan, Seni dan Budaya Malaysia Menara TH Perdana
Lot 1001, Jalan Sultan Ismail 50250 Kuala Lumpur
T (03) 2614 8200 W jkkn.gov.my
Introduction
The National Culture and Arts Department (JKKN), an agency under the Ministry
of Tourism, Arts and Culture, leads the development of national culture and arts. JKKN
is responsible for creating various initiatives to cultivate public awareness of the country's culture and arts and enhance Malaysian cultural identity to the highest level. The department remains relevant
with the passage of time by adapting the development of virtual and digital technology in channelling knowledge, data
and cultural art information to the broadest possible target audience.
As a government department taking care of the country's cultural and artistic
affairs, JKKN's role is to ensure that the cultural arts that will be inherited by future generations are preserved and strengthened wherever necessary. Based on the
main vision and mission of
the department, this effort will be intensified through close cooperation between the state JKKN offices
and all levels of society.
Department Functions
• To implement research
and development, documentation and publishing, cultural arts coaching, skilled human capital development in cultural arts field, expanding cultural arts, enhancing cultural arts, artistic and production development,
and cultural arts
promotional programme. • Building effective
networking between
cultural arts industry players, Government agencies,
the private sector, arts
and culture NGOs, and cultural arts activists
locally and internationally.
• Providing an economic platform for arts activists to monetize their abilities through cultural arts activities.
• Strengthening suitable cultural and arts activities to become domestic
and international
tourist attractions.
• Optimizing organizational functions within the respective States’
JKKN offices.
A player sets his gasing (spinning top) in motion during a game of gasing uri (competitive top spinning). This is a popular traditional sport in Kelantan and much of northern Terengganu.