Page 394 - The Guide To Sarawak

392 USEFUL INFORMATION
The former Chief Minister, now Governor (seated left) getting ready for a live interview with Cats FM deejay Syakira Basri (front right) while the radio station’s staff and guests look on.
vehicles for advertisers wishing to sell products to consumers, recruit staff, or conduct corporate reputation building. Advertisers can also reach highly targeted local markets, with separate Kuching, Sibu and Miri editions. Coverage is usually a fascinating mix of local community news, features and comment, national news, and international news.
BROADCAST MEDIA – RADIO
Due to its huge size and thousands of remote settlements, radio has been an important feature of Sarawak’s development. The first public radio broadcasts in Sarawak began in 1932, and by 1939 there were regular daily services in English, Chinese and Malay. Nowadays, public sector broadcaster Radio Televisyen Malaysia (RTM) offers the widest coverage, with all six RTM
The Media
Sarawak enjoys a vibrant and diverse media sector; all major national media are represented in the state, as well as local niche players.
PRINTED MEDIA
All major national newspapers are distributed in Sarawak, with the Star (English) and Sin Chew
Jit Poh (Chinese) also printing local editions. Local dailies include the Borneo Post and the New Sarawak Tribune (English); Utusan Sarawak, Utusan Borneo and Harian Ekspres (Bahasa Malaysia); and See Hua Daily News, United Daily News, International Times and Berita Petang (Chinese). Most of these also have an online presence, and are ideal
In Sarawak, magazines and newspapers are available in a variety of languages, namely English, Malay, Chinese and Iban.
Wai FM is Radio Televisyen Malaysia Sarawak’s dedicated Iban language radio station. RTM Sarawak also broadcasts in a number of other indigenous languages, with music, news and views of interest to the respective communities.