Page 374 - Westport Guide To Malaysia

366 MALAYSIA MEANS BUSINESS
Malaysia - the Global Halal Hub
Halal is an Arabic term used to identify items and actions that are permissible according to Islam. It is generally applied to the food, beverage, cosmetic, pharmaceutical, personal care and clothing industries. Certified halal products are also increasingly popular among non- Muslims, as they are produced according
to stringent standards of quality, safety and hygiene.
Developing the Halal Industry
Malaysia enjoys a strategic location on the world's major trade routes and is ideally positioned to transport halal products to a vast and prosperous global market of over 2 billion Muslim and non-Muslim consumers. The Halal Industry Development Corporation (HDC)
has been set up by the Government to develop and position Malaysia as the Global
The Malaysia International Halal Showcase (MIHAS) 2019 made history with the visit of His Majesty the King, Al- Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah. It was the first time the event was graced by the reigning monarch of Malaysia.
Halal Hub, targeting local and foreign investors who wish
to capitalise on the growing affluence of Muslim consumers worldwide.
The HDC has created a network of 21 Halal Parks throughout the country, 13
of which have obtained the HALMAS accreditation for
full compliance with HDC requirements. Total investment exceeds RM8 billion and each Halal Park is populated by a
community of manufacturing and service businesses that share advanced technologies, renewable energy resources and sustainable agricultural and manufacturing practices and technologies.
Powerful Investment Incentives
The HDC and the various state governments offer special incentives to encourage investors, especially those that
Datuk Hakimah binti Mohd Yusoff, Deputy Director General of JAKIM (centre), receiving the BrandLaureate World Halal BestBrands e-Branding Award 2021 from Dr KK Johan (left), World President of The World Brands Foundation, and Awards Organising Chairman Ibtisam Basri (right).